Carlisle, Pa. (September 14, 2010) - Central Pennsylvania Youth Ballet today announced a partnership with Target in recognition of its efforts in its DiscoverDance program, which is now in its 10th year.
The program allows first- and second-grade students to experience classical music, introduces the fundamentals of ballet, explores the relationship between music and movement, develops good physical exercise habits and teaches life-long learning skills.
“It’s a no-pressure environment,” says CPYB Educational Outreach Director Jason Reed. “When we go into schools, we want to expand horizons, increase the relatability and appreciation of dance … and get students a full experience in the arts.”
The four-tiered DiscoverDance program includes attendance for the students to a CPYB school day performance and an introductory dance class at their school. From there, selected students participate in a 12-week workshop and a final demonstration at CPYB. Selected Tier III students are then provided with a full-tuition scholarship to study at CPYB for an unlimited duration.
“This is all 100 percent tuition free,” says Reed. “We are very thankful to Target for their support of the arts.”
The grant will be used to expand the number of area elementary schools that DiscoverDance is involved with and continue to keep the program free to deserving area elementary school students.
This grant is part of ongoing efforts by Target to strengthen families and communities throughout the country. Since opening its doors, Target has given 5 percent of its income to organizations that support education, the arts, social services and volunteerism. Today that equals more than $3 million every week.
“At Target, our local grants are making a difference in the communities we serve,” said Laysha Ward, president, community relations, Target. “We’re proud to partner with Central Pennsylvania Youth Ballet as part of our ongoing commitment to give back to the communities where our guests and team members live and work.”
MEDIA OPPORTUNITY: We invite the media to attend upcoming rehearsals and speak with the performers and choreographers about the performances slated for the 2010/2011 A Season of Celebration. For more information, please contact Bonnie Schulte at 717-245-1191 or firstname.lastname@example.org. Coverage opportunities of performances are also available and must be set up through Bonnie Schulte.
ABOUT CENTRAL PENNSYLVANIA YOUTH BALLET
Established in 1955 by Founding Artistic Director Marcia Dale Weary, Central Pennsylvania Youth Ballet is a nationally and internationally recognized school of classical ballet headquartered in Carlisle, Pa. Our mission is to inspire, educate and enrich the lives of our students and the region through training in and the performance of classical ballet.
About CPYB Chief Executive Officer (CEO) and Resident Choreographer Alan Hineline
Alan Hineline, CPYB CEO and resident choreographer, brings a rare blend of business acumen and artistic expertise to one of the nation’s foremost schools of classical ballet. He comes directly to CPYB after serving as artistic director and chief operating officer (COO) of Ballet Philippines in Manila. Hineline has outlined a strategy to expand CPYB’s image, while continuing to develop financial support of the organization’s educational, performance and outreach initiatives. Hineline’s work has appeared in the repertories of companies around the world. He sits on the national advisory board of Regional Dance America and is the founder of CPYB’s choreographic initiative, ChoreoPlan.